They don’t grab the spotlight, but they are pivotal to the narrative. They are to footage what Robin is to Batman, or Samwise to Frodo. You can think of lower thirds as sidekicks. While its name might hint at it consuming a third of the screen space, that’s not always the case. At its core, it’s a fusion of text and graphic elements strategically positioned in the bottom section of a video screen. What’s a Lower Third in a Video?Ī lower third is like the unsung hero of video storytelling. Below are some examples of videos with lower thirds that were used in an effective way. Having a lower third in your video can provide valuable information to your audience while keeping the content simple but engaging. The most common places you may have seen a lower third is during a newscast, documentary, or instructional video. If you’ve ever watched TV (who hasn’t?) then you’ve probably seen one without even realizing it!Įditors often add lower thirds to videos to provide a point of reference to the audience, such as the speaker’s name and profession, or a situation and location. What is a lower third? It’s a graphic that’s layered with text and, as the name suggests, it sits in the lower part of the screen. One way to simplify your content is through a lower third – giving your audience the information they need without making things too cluttered. In other words, you want to get the information across without making things too complicated. This means streamlining information and making it as easy as possible for your viewers to absorb. Now we have a whole step-by-step guide on how to edit videos, but the first job of a video editor is to ensure that the audience only sees what they need to see to focus their attention. The hardest part for anyone new to the process is often knowing where to start. While video editing has the potential to be complicated (they wouldn’t give out Oscars if it was always easy!), it doesn’t have to be. Modern video editing softwares come with so many features and complicated user interfaces that can make video editing seem like a complex task - so much so that it can intimidate those diving in for the first time.
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